De-mystifying your journey through LinkedIn.
The social media world
The first thing to remember about social media, is that it is simply a reminder that we exist. It’s the perfect tool for reaching someone and reminding them that you are great at what you do.
That being said, choosing the platform that reaches your target audience means you’re spending less time targeting more of the right people.
When choosing the right social media platforms for you, think about where you want your brand to be seen. Each social media platform has an identity. Choose the platforms that accurately reflects your brand and the identity of your company.
Is LinkedIn right for me?
LinkedIn is the top professional platform. With over 875 million members from 200 countries and regions worldwide, it’s been the leading social media platform for business people and the corporate world.
Remember that everyone on LinkedIn is a person, and so you are likely to find an audience. However, LinkedIn will be more suited to your brand if you are targeting businesses; regardless of whether they are the corporate or third sector worlds.
Why network on LinkedIn?
In 2022, LinkedIn Saw a 22% Increase in Engagement. 16.2% of LinkedIn Users are Active Daily. That is a large pool of people to engage with.
B2B marketers rely on LinkedIn as their top social media platform for reaching key decision-makers and professional buyers. Professionals also rely on this career-focused platform for networking with others in their industry and recruiting new employees.
LinkedIn has functionality that encourages highlighting your unique experiences and abilities. A search functionality that isn’t highlighted as easily in other platforms.
Three key statistics
People that see a business’s content on LinkedIn are six times more likely to purchase from that brand.
Companies that thoroughly fill out their business pages and actively post receive more page views and get seven times the impressions and eleven times the clicks per follower.
The best times to post content on LinkedIn are Wednesday through Friday between 9 AM and 12 PM.
Where do I begin?
So you’ve identified LinkedIn as a social media platform you want to engage on. How do you make the best impression?
We have a few quick tips on how to get started and make sure your personal LinkedIn page looks and feels great. But first, grab your coffee or tea and get ready to make LinkedIn work for you. And for those that love a good check-list - we’ve got some boxes that need ticking.
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