Enhancing a unique take on bookkeeping for small business owners
Meet Wendy Mitchell, a versatile professional who seamlessly blends the realms of financial expertise and life coaching. As a seasoned Financial Controller and accredited Life Coach, Wendy's unique approach revolves around guiding clients through the intricate web of their life's finances. Beyond the conventional confines of pay checks and spreadsheets, Wendy's Personal Finance Coaching programme adopts a holistic perspective, recognising the profound interconnectedness of every facet of life. By nurturing financial contentment, Wendy sets in motion a transformative ripple effect, propelling happiness into various corners of her clients' lives.
How it started
In the vibrant days of June 2023, Wendy and I's virtual encounter marked the genesis of a dynamic partnership. Wendy's vivacious personality and unwavering dedication to her craft were an instant source of inspiration. Our collaborative journey commenced with an ambitious objective: the complete reconstruction of her digital abode. Departing from the confines of Wix, we set sail towards the expansive shores of WordPress. Armed with her colour preferences, her artful mastery of content, and a crystal-clear business trajectory, we set our sails for the creation of none other than wendymitchell.co.uk.
From that pivotal launch onwards, our symbiotic efforts have seamlessly flowed into ongoing website maintenance and the orchestration of a strategic Search Engine Optimisation (SEO) campaign. Our commitment to Wendy's digital tapestry stands unwavering, ensuring her message resonates across the digital landscape.
About the project
We initiated the project by conducting comprehensive discussions with the Wendy to gain a deep understanding of her business, target audience, and goals. Through these discussions, we identified the key features, design elements, and functionalities that would best represent her brand online.
A sleek and professional design was chosen, utilising a sophisticated colour palette and typography to resonate with the company's consulting services. We ensured seamless navigation and an intuitive user experience, making it easy for visitors to explore various service offerings and resources. The website was optimised for various devices, ensuring a consistent and enjoyable experience for users across desktops, tablets, and smartphones. We worked closely with Wendy to curate and integrate engaging and informative content that highlighted Wendy’s expertise and services.
The optimisation journey extended into the realm of search engines, where a comprehensive and perpetually evolving SEO strategy implemented. Positioned for long-term efficacy, this strategic arc commenced with meticulous website optimisation followed by constructing a keyword database accentuating Wendy's expertise, industry footprint, and geographical relevance. A trajectory of sustained growth was embarked upon, encompassing the strategic expansion of both on-page and off-page SEO.
Now, our focus is dedicated to the task of sculpting her online presence. The ongoing endeavour centres on erecting a robust digital footprint, underpinned by meticulous analytics and reporting mechanisms that serve as a strategic compass.
“Working with Marlene has been a joy. I really wanted a quick turnaround on my website and had specific ideas about colours and images...Marlene was responsive and more than happy to listen to my needs and ideas and incorporate them into the website design, which was delivered in exactly the timeframe promised...less than 2 weeks! Since then, I’ve used Marlene’s expertise to help me with SEO - an area that I don’t know much about but know how important it is. Marlene has provided me with comprehensive reports and has proactively updated the site for SEO. I’m delighted to continue working with her on my website growth journey!”
Services provided
Website design, build and maintenance
We offer end-to-end solutions, encompassing website design, meticulous construction, and ongoing maintenance, ensuring a seamless digital presence that aligns with your business objectives.
Website security
We implemented iThemes, a robust security solution, to fortify the website against vulnerabilities and potential cyber threats, ensuring a resilient online presence.
SEO strategy and support
SEO strategy and dedicated support to empower the business to enhance their online visibility, attract organic traffic, and achieve sustainable growth in the digital landscape.
Bespoke keyword database
Keyword research lays the foundation for our custom-built, ever-evolving keyword database, serving as a cornerstone for strategic content creation and optimisation.
Analysis and reporting
Our in-depth analysis and meticulous reporting provide actionable insights, empowering informed decisions and continuous improvement strategies.