Nurturing Growth through Strategic Branding & Digital Innovation
The Regulated Child, founded by Nicola, embarked on a mission to offer unparalleled guidance and support to parents, educators, and professionals in the sphere of child regulation. With a personal journey deeply rooted in the complexities of child development, Nicola sought to bridge the gap between theoretical knowledge and practical application, ensuring every child receives the support they need to thrive in their environments.
Challenges
Nicola approached our marketing agency with a vision yet without a platform to bring her invaluable insights and methods to the audience that mattered most. Her challenges were multifaceted:
Lack of a unified brand identity that resonated with her mission and audience.
Absence of a digital home to centralise her wealth of knowledge, resources, and upcoming courses.
Need for a coherent content strategy that reflected her expertise and passion.
Desire to establish a significant online presence to reach a wider audience, including parents, educators, and professionals.
Our Approach
Our collaboration with The Regulated Child has been comprehensive, focusing on building from the ground up while encapsulating Nicola's vision and the essence of her journey.
We commenced by crafting a bespoke brand identity that mirrored the warmth, professionalism, and expertise of The Regulated Child. This included:
Designing a logo that symbolised growth, support, and transformation.
Developing a complete brand guideline that encompassed colours, fonts, and imagery, ensuring consistency across all platforms.
With the brand identity set, our focus shifted to creating a digital platform that was not just informative but also engaging and intuitive.
Built a user-friendly website from scratch, highlighting Nicola's story, her methodologies, and the science of child regulation.
Ghostwrote compelling content that articulated Nicola's philosophy and approach, making complex concepts accessible.
Integrated an online portal for the upcoming launch of courses aimed at parents, teachers, and professionals, guiding them through a "regulated journey."
Understanding the power of social media in building communities and fostering engagement, we took the helm of The Regulated Child's social platforms.
Devised a content strategy that aligned with the brand’s voice and goals.
Managed daily operations, ensuring a consistent and meaningful presence online.
Acted as strategic advisers, guiding Nicola on best practices, trends, and engagement tactics to amplify her reach and impact.
Results
The Regulated Child has experienced a remarkable transformation since our intervention. While specific metrics of success are ongoing, Nicola's brand now stands as a beacon of hope and expertise for those seeking to understand and apply the principles of child regulation.
Launched a comprehensive brand and digital platform that perfectly encapsulates The Regulated Child's mission.
Established a growing online community, eager to learn and engage with Nicola's methodologies.
Set the stage for the successful introduction of online courses, poised to make a significant impact on the lives of children, parents, and professionals globally.
The journey of The Regulated Child from an inspired vision to a flourishing brand underscores the power of strategic branding, digital innovation, and heartfelt storytelling. Our agency is proud to have played a role in Nicola's mission, witnessing the transformative impact of our collaborative efforts on a global scale.
“When I met with Marlene from The Emerald Agency I was at a bit of a crossroads with my business. I wanted to move from solely delivering commissioned live training events to creating online courses and webinars.
By the end of our first meeting not only did I see how this could be accomplished, but my mind was opened to so many other ideas and possibilities of how to develop and grow my business. This was the beginning of a professional relationship that has been both inspirational and transformative. I connected with Marlene instantly, she seemed to intuitively understand the essence of what I was trying to achieve, she totally ‘got me’.
From that first meeting, Marlene has not only given The Regulated Child a strong brand identity, developed a growing social media following and created a phenomenal website, she has helped me to clarify and shape my services and products.
Weekly consultations have turned into meshing of minds, bouncing ideas back and forward, providing a much needed thoughtful sounding board and critical friend.
There is absolutely no doubt that the concept of The Regulated Child would not have become a reality if Marlene had not been on board. She goes above and beyond every time and her skill base seems to know no limits!”
— Nicola McAllister | Founder | The Regulated Child